Artificial intelligence (AI) is transforming multiple sectors, and marketing is no exception. It's now possible to create blog posts and articles with the help of generative AI. But does that mean you should ditch your human writers? Spoiler alert: definitely not!
As AI-assisted blog writing becomes more widespread, the issue is less about whether you should use AI and more about how to use it to create the best content for your business blog. Here’s what you need to know.
What is AI blog writing?
AI blog writing - or AI-assisted blog writing - uses generative AI (GenAI) to create blog content. Give an AI chatbot, such as ChatGPT, a user-generated prompt, and it will use Natural Language Processing (NLP) to generate plausible sounding blog copy.
AI analyzes large amounts of data to identify patterns and generate content based on those patterns. It also learns from human feedback, adjusting its output to produce better-quality content over time.
Blog writers can use GenAI to:
Create large volumes of blog content at speed.
Generate new ideas and perspectives on a topic.
Make a rough draft for editing and refinement by a human.
How does AI blog writing work?
The process of AI blog writing typically involves the following steps:
Step 1: Understand the topic
A generative AI uses NLP algorithms to understand the topic or prompt given by the user.
Step 2: Gather data
The AI gathers and analyzes a given dataset, which could include other blog posts, articles, and relevant information.
Step 3: Generate content
Based on the prompt, the AI generates content. This might include sections such as an introduction, the main points, and a conclusion.
Step 4: Review and refine
AI-generated content is reviewed and refined by a human writer to ensure accuracy, readability, and coherence.
Step 5: Publish
The final version of the blog post can be published!
What are the benefits of using GenAI to write blogs?
As it receives feedback from human editors and readers, GenAI can learn and improve over time. This leads to higher quality blog content and improved understanding of specific topics. Here’s a summary of the main benefits:
Save time: AI can create content much faster than a human writer, potentially saving time and resources.
Scale quickly: As generative AI can produce large volumes of content quickly, it enables organizations to scale their content production.
Cut costs: Using AI to write blogs can be more cost-effective than hiring a team of human writers.
Generate ideas: AI can generate new ideas and perspectives that a human writer may not have considered.
Ensure consistency: Prompt creation (by a human) can be used to ensure consistency in style, tone, and quality across a large volume of blog content.
Search Engine Optimization (SEO): AI can help to optimize content for search engines by suggesting relevant keywords and phrases.
Learn and improve: Based on feedback from human editors and readers, AI can learn and improve over time, leading to higher-quality content.
What are the limitations of AI blog writing?
To ensure it meets ethical standards – and engages readers – AI-generated blog content must be reviewed and edited by a human writer before it’s published. That’s partly due to the limitations associated with using GenAI:
Restricted creativity: AI relies on existing data and patterns, which may not result in unique or original content. It could even unintentionally infringe copyright.
Lack of emotional intelligence: AI may not be able to understand and convey the emotional nuances of a topic, which can impact the overall tone and meaning.
Inconsistent quality: Whilst AI is useful for generating ideas and saving time, it may not always produce high-quality content that resonates with your intended audience.
Limited knowledge base: AI relies on existing data and patterns, which means it is unable to write about topics that are not yet present in its database.
Ethical concerns: Many people have ethical concerns around using AI to create content, particularly if it is not clear that the content was generated by AI.
Misses the human touch: AI-generated content often misses the human touch and the personal connection that comes from a real person with a unique voice.
Need a human blog writer? Discover where to hire a blog writer for your business.
How does AI impact SEO?
AI is being used by SEO professionals to optimize more blog content in less time. But there are also drawbacks. Here’s a list of pros and cons:
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Can you use AI to write a company blog?
I’ll let OpenAI’s ChatGPT answer this one:
“Yes, AI can be used to write a company blog. There are several AI-powered tools available that can help businesses generate content for their blog.
These tools use Natural Language Processing and Machine Learning algorithms to analyze large amounts of data and create original content that reads like it was written by a human. Some AI-powered content generators can even tailor the writing style to match a company's brand voice and tone.
However, while AI can certainly help streamline the content creation process, it's important to note that the quality of the content produced by an AI-powered tool may not always be up to par with content written by a human. It's always a good idea to have a human editor review the content before publishing it to ensure that it's error-free, accurate, and meets the company's quality standards.
In short, AI can be a helpful tool in generating content for a company blog, but it should be used as a supplement to human writers, not a replacement for them.”
Looking for a human writer for your company blog? Let’s talk! Book a call