Are you a small business owner or tech entrepreneur looking to start a blog as part of your marketing strategy? If you have limited time and resources to write the content yourself, hiring a professional blog writer could be the answer.
Outsourcing your blog writing to a professional writer ensures you get quality content on a regular basis, saving you the time and effort of doing it yourself. Whether you choose a freelance writer or a content marketing agency, it can also be cost-effective.
Maintaining a business blog as part of your inbound marketing strategy is a long term investment which requires a regular supply of high-quality content. You may have the industry expertise – and even the writing skills – but you may not have the time. Here’s where to find a blog writer for hire:
Freelance marketplaces
Freelance marketplaces, such as Upwork, Freelancer, and Fiverr, can be great places to find blog writers for hire. These platforms allow you to post a job listing and receive proposals from qualified writers. You can also browse through the profiles of writers and reach out to them directly.
Pros:
Access to a large pool of freelance writers with different skills and backgrounds.
Ability to review writers’ portfolios and ratings to make an informed decision.
Cons:
Marketplace freelancers may lack commitment and disappear mid-project.
Difficulty in ensuring quality work and consistency from different writers.
Content writing agencies
Content writing agencies specialize in creating high-quality content for businesses. They typically have a team of writers with expertise in different industries that can help you create a content strategy tailored to your business. Some popular content writing agencies include Scripted, Prose Media, and Contently.
Pros:
Access to a team of writers with diverse skill sets and experience levels.
Quality assurance and robust editing processes ensure high-quality content.
Cons:
Higher costs compared with hiring an individual freelance writer.
They may lack personalized attention and flexibility in terms of project timelines.
Referrals
Getting referrals from other business owners or professionals in your industry can be a way to get proven blog writing talent. They may be able to recommend a freelance writer or content writing agency that they have worked with in the past – and you can check their output online.
Pros:
Recommendations from trusted sources provide some reassurance over quality.
Ability to work with writers who have experience in a specific industry or niche.
Cons:
A limited pool of candidates to choose from.
Difficulty in ensuring the writer will be a good fit for your particular business.
LinkedIn is a powerful networking tool that can be used to find blog writers for hire. You can search for writers based on their location, industry, and experience. You can also join LinkedIn groups related to your industry and list job postings there.
Pros:
Ability to find and connect with writers who have experience of your industry.
Access to detailed profiles and recommendations from other clients.
Cons:
It’s time-consuming to search and screen candidates.
Limited ability to assess writing skills and style from a LinkedIn profile.
Social media
Social media platforms, such as Twitter and Facebook, can be used to find blog writers for hire. You can search for writers using hashtags, such as #blogging, #contentmarketing, and #freelancewriter. You can also post job postings on your social media accounts and encourage your followers to share them.
Pros:
Discover and engage with writers who have a strong online presence.
Ability to get a sense of the writer's style and personality before hiring.
Cons:
Difficulty in assessing the quality of work and experience in your sector.
It can be time-consuming to trawl social media to find what you need.
Industry associations
Industry associations often have directories of members who offer writing services. These directories can be a great resource for finding writers with expertise in your industry.
Pros:
Access to writers who have specialist knowledge in a specific industry or niche.
Find writers who have demonstrated commitment to their craft and industry.
Cons:
Limited pool of writers to choose from.
Difficulty in assessing the quality of work and experience.
Job boards
Job boards, such as Indeed and Monster, can be used to find blog writers for hire. You can post job listings and receive applications from qualified writers. You can also browse through the resumes of writers who have posted their profiles on the job board.
Pros:
Ability to post job listings and attract a large pool of candidates.
Opportunity to find writers with experience in a specific industry or niche.
Cons:
High volume of applications can make it difficult to find the right fit.
Quality of applicants may be lower compared to other channels.
Your network
Finally, don't underestimate the power of your own network. You may know someone personally or professionally who is a talented writer and can create content for your blog. Reach out to your contacts and let them know you’re looking for a writer.
Pros:
Ability to work with someone you know and trust.
Opportunity to receive personalized attention, and flexible project timelines.
Cons:
Limited pool of candidates to choose from.
Difficulty in separating personal relationships from professional ones.
The cost of hiring a blog writer
There’s no question that hiring a professional blog writer can help take your content marketing strategy to the next level - see my post on 10 benefits of blogging for your business. But how much is it likely to cost?
The actual cost of hiring a blog writer varies depending on their location, level of experience, and how they charge. Writers charge in different ways, including by the word, by the hour, and per post.
If you plan to have a regular, ongoing partnership, agreeing a monthly retainer can be even more cost-effective. Here’s a summary of the average cost per hour based on location (for guidance purposes only):
Country | Average cost per hour (€) |
North America | €65 - 150 |
United Kingdom | €40 - 100 |
Europe | €30 -80 |
Australia & New Zealand | €50 - 120 |
South East Asia | €5 - 30 |
India | €5 - 25 |
What to expect when you hire a blog writer
Bringing in a professional blog writer is a cost-effective way to run your blog as an effective marketing channel. They can even create AI-assisted blogs to produce more content, faster. Discover more about AI blog writing.
Here’s what to expect from a blog writer for hire:
A content calendar aligned with your marketing strategy and business priorities.
Content calls with relevant people, either inside your company or external clients.
High-quality blog posts optimized with SEO fundamentals.
Rounds of edits and changes to ensure each blog is optimized for publishing.
Thinking of hiring a blog writer for your business? Let's talk! Book a call